12- Lower Thirds: Second Pass

Matthew Nitzberg, the animator of the lower thirds, will be refining them after getting some great fitback from our classmates and teachers. We still need more energy! Less distracting things around, but things that we can recognize from the Title Sequence. Just keeping in mind that there has to be a constant style/feeling/energy throught out the Show Package. But we are getting there!

11- Animated Background: Second Pass

I have to add a little bit more of energy so it reflects the same feeling from the title sequence. I knew there was something not right about this animated background. Today I got some great fitback from the group and it definitely took me to the right path again. A little nervous but glad that I can picture it more clear now!

10- Title Sequence: Second Pass

This is the second pass of our Title Sequence for a "A Day in the Life" show.

We got some good fitback from our classmates and teachers. We are going to be working on the readability of the text at the begining  were it says Ringling College of Art + Design. Also we are going to add more doodles and texture to the explotion. We are going to focus more on the energy we want to give to the audience. Also the logo will change just a little, because we need to make it more big and colorful, or maybe just saturate the colors. So far, the critique went great! 

8- Test animation

One of my teammates and I were working on the explosion from the bag. This is a quick test that is looking pretty good so far! Excited to see the final piece! :)

4- Storyboard

 

The idea behind the show open is an output of design and artistic expression from a place most students live, their backpack. The backpack is a central image throughout the title animation. The storyboard illustrates the opening scene with the backpack sitting in a familiar Ringling area. A student walks by in the background, dragging the viewers eye from the right of the screen to the left where they transfer the motion to another student who comes in, leans down, opens the backpack and is startled by the wave of design that splashes from the backpack. The graphics fill the screen and reveal the final logo.

 

I am pretty excited about this! We had a great brainstorming time. We figure that, us students bring our backpacks everywhere we go. In the animation we want to show the magic that we bring within our backpacks and the energy that comes out of it every time we work in our projects.

1- Project Creative Brief

In this project we want to be able to set a vibe instead of saying a story. We want our audience to get excited to watch the show. That been said, in this project we have to make a Show Package. I am excited to start brainstorming with my team, although I am a bit nervous because this is our first project creating a Show Package.  


Here's the Project's Creative Brief...

Client: Ringling College of Art and Design
Project: Show Package
Date: February 27, 2011
Contact: Lisa Moody
Title: A Day in the Life
Medium: Video

Marketing Communications Objective:
Convey brand, attitude and style of the A Day in the Life videos.

Project Description:
Produce a show package that cross and capture the essence of three majors: Business of Art and Design, Advertising Design and Motion Design. Package elements include:

• Show Open (keyable for video insertion) OR
• Show Title: A Day in the Life: Motion Design / Advertising / Business of Art and Design
• Lower Thirds (two samples: 1 line and a 2 line)
• Animated background (10-second loop)
• Transitions (Two samples @ 1-2 seconds each)

Specs: 

16 x 9    Hi Def 1920 x 1080    29.97 fps.   .Mov files     AE File Deliverables

Target Audience: 

Prospective Ringling students, general public, donors, prospective employers. 

Target Insight: 

Audience wants to relate to the students in the video- they want to see themselves as cool, up-and-coming art students who will accomplish their academic goals and be successful, while having fun.

Brand Character:

Fun, exciting, interesting, a little on the edge, in the loop, i.e., industry, campus, etc.

Tone/Style: 

Video will be energetic, fast-paced, 100% in the voice of the student and give a very real look at what each major is like through the eyes of the student. Will follow the student to classes, on-campus, interests, etc. 

3- Inspirational

Saltå Kvarn from Linnea Hedeborg on Vimeo.
Inspirational Colors


Motion Revolver Defocused from Motion Revolver on Vimeo.
Really cool examples of backgrounds

The Black Keys - Sinister Kid - Kinetic Type from chris leiter on Vimeo.
Texture Examples

NikeWomensDIAMONDFLX from Marshall Bex on Vimeo.
Nice combination of Film and Motion


Here's some of my research for the Showpackage project. Pretty excited about it! 

2- Mood Board

Our Mood Board shows the color scheme and energy that we want to give to our final animation. Our presentation on the Concept Class was great! We got great comments about our Mood Board and many many ideas on how to communicate our message in a clear but fun way. 
Next Step: Storyboard

I started playing in After Effects to get a sense of what my team and I are planning to do in our Showpackage animation. Here you will see an awful motion test of how it's looking so far, because it's the very first test I've made. But I am working on it.