Third Pass: Network Package

Network ID









BUG







Violator










Line Up 1






Line Up 2








Line Up 3

Second Pass

On the second pass, I followed exactly what I had on my Animatic. After looking at it, I thought it was great. It still need to be polished. Also during the critique, my classmates and teacher thought I should add more shapes at the end when the ART logo is revealed. The reason is because, it should look like the abstract shapes are the texture of the logo.

Abstract Shapes

These are the shapes that will be pulled to the ART logo. I created them in Maya, and since it's my first experience working with this program, it was very challenging. But I finally got the colors and textures I wanted the shapes to have!

Animatic

Same Concept with a better story!

I had a very interesting brainstorming session with my teacher. He gave me such a great idea! Why not show abstract parts of the logo ART, and then reveal it at the end with all the shapes on it? BRILLIANT idea!

Right now, the animatics won't make sense. But trust me, it's going to look great once I add the abstract/colorful shapes hitting the ART logo! 

First Pass

On this animation, I was trying to follow my storyboards but I figured it was not working. It is boring and not appealing at all.

Trying to figure out how to make it work all together, so I decided to change the camera movement to make it "more interesting". But still, I don't think it's successful. But I'm working on it, and I'm very excited to see with what I come up with!

Storyboard

   On the storyboard, I tried to convey a really great concept but too long to be presented in 3 frames. My concept is: The Power of ART has a magnetic that attracts every artist to be one, one Network; ART Network. Every artist has different styles and way of thinking, but we are all attracted by one power and this is ART. On this animation, there's going to be a magnetic pull to the logo.

  

 

Mood Board

 In the Mood Board I tried to go for more abstract shapes and bright colors. I used images that showed the style I want to give to my Network ID. When I presented it to my client, she was very happy with it. I am excited to start working on the style of the animation, which it's my favorite part of it! 

  

Student Profiles

As part of my research on ART Network, I created a male and a female. This profiles will help me understand what demographic I am designing for. It's a really fun project because I am designing for my friends, teachers, parents, faculty and me. But anyways, here's my profiles:

Female

Alexandra Martínez
22 years old
Originally from Colombia, lives in Miami
Illustration Major 2nd year (Was GIC her freshman year)
Middle Class
Walks everywhere
Religion: Catholic
Student.
Height: 5'5
Language: Spanish as her first language, English
Very healthy person.
Works on campus.
Involved in a lot of volunteering and club events.
Loves to teach kids to paint and follow their dreams.
Prefers Science over Math.
Very creative mind. A bit quiet to express the world in which she lives inside of her mind but expressive enough through her illustrations to reveal the wonders of it.
Love Comic Books.

Male

Joon Song
22 years old
From Maryland
Middle Class
Asian
Car: Honda Corolla
Lives off-campus
Religion: Christian
Language: English and a bit of Korean
Height: 5'7
Student
Major: Computer Animation
Goes to the gym.
Has an asian girlfriend.
Loves to play soccer on tuesday nights on campus.
Healthy
Loves video games
Loves rice.
Likes to watch animated movies.
Likes martial arts.

DISCOVERY CHANNEL: Network Branding Research pt. 2

As I mentioned before, our next project is Network Branding. Now, my goal is to research and see what an actual Network Brand looks like and how I apply this to my concept.

1. The function and purpose of a Network Identity Package is to make the audience be more aware of the channel they are watching, get them excited, and promote different elements. The book Motion Graphic Design refers to a Network Branding as a complete "video information system" that is comprised of promotional elements including station identifiers, bumpers, lower thirds, and mortises.

2. Discovery Channel is an American satellite and cable TV channel. It provides documentary programming focused primarily on popular science, technology, and history. In the U.S., the programming for the main Discovery network is primarily focused on reality-based television themes, such as speculative investigation, automobiles, and occupations; it also features documentaries specifically aimed at faimlies and younger audiences.
The comprehensive redesign of Discovery Channel's (US) on air branding was developed by Los Angeles based motion and production studio Royale.

3. Discovery Channel is try to showcase stunning imagery from across the deep Discovery library. They want to engage the audience to the adventures of Discovery Channel. They wanted to bring to life the awesome, unusual and authentic moments found in their programming by combining a series of stills with dynamic 3D animation.

4.

5. They use the 3D dynamic animation creating a simple interchangeable system generating unlimited combination of visuals.

6. If we compare Eleven Network Brand with Discovery Channel Network Package we see a huge different in the way they accomplish their goals. Discovery Channel Network Package is more in 3D space unlike Eleven which is all in a 2D style. They both have a fun and energetic attitude, but the styles are completely different as well as the colors. Discovery Channel uses whites, grays and blues.

7. The similarities of both Packages are that they have the same energy and fun animation. They both divide the screen in small squares or rectangles to reveal the text.

8. This two examples will help me to design an Identity for All Ringling Television because I want the same energy they have in their shows for the ART channel. We want our graphics to make our audience get excited for the next show they are going to watch. We want them to enjoy the graphics as well as the shows showing in the channel. 

9. What I learned about Station Identity Package design is that we as animators/designers have to keep the viewer's attention by designing our block of texts in a way that capture their attention. Eleven and Discovery Channel accomplish this in a very different way but they both do it in a very successful way. You have to be consistent with the colors because that will get your attention.

I think that this research definitely gave me a new understanding of channel package. We want to be constant with all the assets for the package, but we don't want to be boring. It's a pretty challenging thing, but I can wait to start working on the Network Branding project. 

ELEVEN: Network Branding Research pt. 1

Network Branding Research:

1. The function and purpose of a Network Identity Package is to make the audience be more aware of the channel they are watching, get them excited, and promote different elements. The book Motion Graphic Design refers to a Network Branding as a complete "video information system" that is comprised of promotional elements including station identifiers, bumpers, lower thirds, and mortises.

2. Eleven is a brand new free to air Australian television channel. First on air on January 11th, 2011. Pretty new, huh? Eleven will be the last of free to air multichannels and the first general entertainment offering from Ten, who only offer a sport channel to compliment their main offering. A joint venture between CBS and Channel Ten the new channel is aimed at the 13-29 year old crowd, and will become the new home of The Simpsons and long suffering soap Neighbours. 

3. Eleven uses a 2D graphic style. The attitude Eleven is try to convey is a very fun and energetic one. The colors they use are light blue, white, purple, and yellow/green. The font they use through out the whole branding is san serif regular and italic. Very simple and easy to read. The animated text and boxes they use are very fun to watch.

4.

5. They are very constant with the use of color, placement of the elements, arrows, and violator animation. 

6. If we compare Eleven Network Brand with Discovery Channel Network Package we see a huge different in the way they accomplish their goals. Discovery Channel Network Package is more in 3D space unlike Eleven which is all in a 2D style. They both have a fun and energetic attitude, but the styles are completely different as well as the colors. Discovery Channel uses whites and grays.

7. The similarities of both Packages are that they have the same energy and fun animation. They both divide the screen in small squares or rectangles to reveal the text. 

8. This two examples will help me to design an Identity for All Ringling Television because I want the same energy they have in their shows for the ART channel. We want our graphics to make our audience get excited for the next show they are going to watch. We want them to enjoy the graphics as well as the shows showing in the channel. 

9. What I learned about Station Identity Package design is that we as animators/designers have to keep the viewer's attention by designing our block of texts in a way that capture their attention. Eleven and Discovery Channel accomplish this in a very different way but they both do it in a very successful way. You have to be consistent with the colors because that will get your attention.

Network Package Demographic Notes

One of my goals: Connecting with the aspiration of our demographic.


Audience: Current Student
                 Prospective Students
                 Alumni
                 Visitors: Recruiters, Trustees, Artists
                 Faculty
                 Staff

Demographic:

• 18-24
• 60% female
• Caucasian
• Mixed Ethnicity
• Illustration: Biggest Population
• Known for Computer Animation Major
• Varied Income
• Bikes/Skateboards
• Hipsters
• Disney-Fans

Aspirations:

• Fame
• Originality
• Influence
• Expression of Self created art
• Working in the industry
• Leave behind a legacy
• Help Others

Perceptions: 

• Leaders
• Professional
• Organized
• Prepared
• Well-trained
• Passionate

Here's some discussions that we had in class today. It's always necesary to know and understand your target audience. My question now is: Will it be easy to animate for myself? And what I mean by that is that I am part of the "target audience". I am around this demographic all day, I am the target demographic, and now the way I see the people around me it's going to be different. I want to be able to understand them and know what they like and what they don't, since we have a pretty big variety of majors. 

Network Branding Creative Brief

In this Project as a creative motion designer we have to come up with a design that will be shown in the Ringling Television Network. This design needs to engage our demographic (which is pretty wide), and needs to be fun. I am very excited about this project and looking forward to expand my knowledge about Network Branding, because this is my first project designing for a Network. If you desire, take a look at the Creative Brief to get a better idea of the project goal. 

Project 3 – Network Branding

Creative Brief

Network Identity and Branding

The Client:

All Ringling Television Network  -on campus Comcast cable channel 117

Project Overview:

To design a Network ID and support elements to brand the new ART (All Ringling Television) Network.   The theme for the initial on-air look will be "The Power of ART"   

Objective:

To create visually compelling imagery that establishes ART Network as a channel where one turns to see new and innovative content.  The Idents should illustrate the power of ART Network to transform the ordinary into the extraordinary.  The Idents should capture the excitement and energy that ART Network can generate.  The imagery should be unusual and unfamiliar to the viewer to suggest the originality of the network.   It could visually explain the acronym ART as All Ringling Television Network.

Deliverables:

1  ID   7-10 seconds in length - with audio
3  Looping Animated Line Up slates -  with sample layout of informational text
1  Bug  (keyable)
1  Violator Animation (keyable) to reveal logo, and inform what's coming up next.

Distribution:

These animations will be use on the new Ringling TV channel, ART Network.  The looping Line Up slates will be use to present upcoming programs and times.

9- Logos

Here are our logos. We want to enhance it a little bit more and make the colors of the title more vibrant and saturated. But so far this is what we have.

13- Doodles

6- Photoshoot + Still Frame

This was our first photoshoot. We were building our Story Board and we wanted to explain without words what our concept was. It was a bit challenging because we had a a white background in this photoshoot, and in our Mood Board we had a a blue background. But our client think our concept it strong, therefore we are going to keep thinking of more ideas to make this look awesome!

STILL FRAME

15- Show Package Final

The Title Sequence finally is how we picture it from the first time! We finish our Show Package and we are very excited with the last edits we made to it. Enjoy!

Title Sequence

Transition 1

Transition 2

Animated Background

Lower Third: One Line

Lower Third: Two Line

14- At Work...

Work on the Title Sequence / Very excited with what we have so far!

Organizing layers. That way the editor know where to find everything.

Animated Background / Just adding some doodles and minor things since my client likes the colors and look of it so far.

5- Rough Animatic

After making our storyboard we decided to make a really rough animatic to see how long will the animation be. We still a little concerned with the timing on the animatic because it seems to be to short for our concept. Meanwhile, we still building our assets and putting everything together.

7- Sketches

 We started building our assets and a huge part of it are the doodles! We all doodle...and we want to make this part of our explosion coming out of the backpack. So here are some shots of me doodling and putting some stuff together!

Not going to lie...I was tired! Sometimes building assets are a little exhausting but I am doing my best. Just very excited to see the end product.