1. The function and purpose of a Network Identity Package is to make the audience be more aware of the channel they are watching, get them excited, and promote different elements. The book Motion Graphic Design refers to a Network Branding as a complete "video information system" that is comprised of promotional elements including station identifiers, bumpers, lower thirds, and mortises.
2. Eleven is a brand new free to air Australian television channel. First on air on January 11th, 2011. Pretty new, huh? Eleven will be the last of free to air multichannels and the first general entertainment offering from Ten, who only offer a sport channel to compliment their main offering. A joint venture between CBS and Channel Ten the new channel is aimed at the 13-29 year old crowd, and will become the new home of The Simpsons and long suffering soap Neighbours.
3. Eleven uses a 2D graphic style. The attitude Eleven is try to convey is a very fun and energetic one. The colors they use are light blue, white, purple, and yellow/green. The font they use through out the whole branding is san serif regular and italic. Very simple and easy to read. The animated text and boxes they use are very fun to watch.
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5. They are very constant with the use of color, placement of the elements, arrows, and violator animation.
6. If we compare Eleven Network Brand with Discovery Channel Network Package we see a huge different in the way they accomplish their goals. Discovery Channel Network Package is more in 3D space unlike Eleven which is all in a 2D style. They both have a fun and energetic attitude, but the styles are completely different as well as the colors. Discovery Channel uses whites and grays.
7. The similarities of both Packages are that they have the same energy and fun animation. They both divide the screen in small squares or rectangles to reveal the text.
8. This two examples will help me to design an Identity for All Ringling Television because I want the same energy they have in their shows for the ART channel. We want our graphics to make our audience get excited for the next show they are going to watch. We want them to enjoy the graphics as well as the shows showing in the channel.
9. What I learned about Station Identity Package design is that we as animators/designers have to keep the viewer's attention by designing our block of texts in a way that capture their attention. Eleven and Discovery Channel accomplish this in a very different way but they both do it in a very successful way. You have to be consistent with the colors because that will get your attention.
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