DISCOVERY CHANNEL: Network Branding Research pt. 2

As I mentioned before, our next project is Network Branding. Now, my goal is to research and see what an actual Network Brand looks like and how I apply this to my concept.

1. The function and purpose of a Network Identity Package is to make the audience be more aware of the channel they are watching, get them excited, and promote different elements. The book Motion Graphic Design refers to a Network Branding as a complete "video information system" that is comprised of promotional elements including station identifiers, bumpers, lower thirds, and mortises.

2. Discovery Channel is an American satellite and cable TV channel. It provides documentary programming focused primarily on popular science, technology, and history. In the U.S., the programming for the main Discovery network is primarily focused on reality-based television themes, such as speculative investigation, automobiles, and occupations; it also features documentaries specifically aimed at faimlies and younger audiences.
The comprehensive redesign of Discovery Channel's (US) on air branding was developed by Los Angeles based motion and production studio Royale.

3. Discovery Channel is try to showcase stunning imagery from across the deep Discovery library. They want to engage the audience to the adventures of Discovery Channel. They wanted to bring to life the awesome, unusual and authentic moments found in their programming by combining a series of stills with dynamic 3D animation.

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5. They use the 3D dynamic animation creating a simple interchangeable system generating unlimited combination of visuals.

6. If we compare Eleven Network Brand with Discovery Channel Network Package we see a huge different in the way they accomplish their goals. Discovery Channel Network Package is more in 3D space unlike Eleven which is all in a 2D style. They both have a fun and energetic attitude, but the styles are completely different as well as the colors. Discovery Channel uses whites, grays and blues.

7. The similarities of both Packages are that they have the same energy and fun animation. They both divide the screen in small squares or rectangles to reveal the text.

8. This two examples will help me to design an Identity for All Ringling Television because I want the same energy they have in their shows for the ART channel. We want our graphics to make our audience get excited for the next show they are going to watch. We want them to enjoy the graphics as well as the shows showing in the channel. 

9. What I learned about Station Identity Package design is that we as animators/designers have to keep the viewer's attention by designing our block of texts in a way that capture their attention. Eleven and Discovery Channel accomplish this in a very different way but they both do it in a very successful way. You have to be consistent with the colors because that will get your attention.

I think that this research definitely gave me a new understanding of channel package. We want to be constant with all the assets for the package, but we don't want to be boring. It's a pretty challenging thing, but I can wait to start working on the Network Branding project.