Tuesday, April 5, 2011

Network Package Demographic Notes

One of my goals: Connecting with the aspiration of our demographic.


Audience: Current Student
                 Prospective Students
                 Alumni
                 Visitors: Recruiters, Trustees, Artists
                 Faculty
                 Staff

Demographic:

  • 18-24
  • 60% female
  • Caucasian
  • Mixed Ethnicity
  • Illustration: Biggest Population
  • Known for Computer Animation Major
  • Varied Income
  • Bikes/Skateboards
  • Hipsters
  • Disney-Fans


Aspirations:

  • Fame
  • Originality
  • Influence
  • Expression of Self created art
  • Working in the industry
  • Leave behind a legacy
  • Help Others
Perceptions
  • Leaders
  • Professional
  • Organized
  • Prepared
  • Well-trained
  • Passionate
Here's some discussions that we had in class today. It's always necesary to know and understand your target audience. My question now is: Will it be easy to animate for myself? And what I mean by that is that I am part of the "target audience". I am around this demographic all day, I am the target demographic, and now the way I see the people around me it's going to be different. I want to be able to understand them and know what they like and what they don't, since we have a pretty big variety of majors. 

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