1- Project Creative Brief

In this project we want to be able to set a vibe instead of saying a story. We want our audience to get excited to watch the show. That been said, in this project we have to make a Show Package. I am excited to start brainstorming with my team, although I am a bit nervous because this is our first project creating a Show Package.  


Here's the Project's Creative Brief...

Client: Ringling College of Art and Design
Project: Show Package
Date: February 27, 2011
Contact: Lisa Moody
Title: A Day in the Life
Medium: Video

Marketing Communications Objective:
Convey brand, attitude and style of the A Day in the Life videos.

Project Description:
Produce a show package that cross and capture the essence of three majors: Business of Art and Design, Advertising Design and Motion Design. Package elements include:

• Show Open (keyable for video insertion) OR
• Show Title: A Day in the Life: Motion Design / Advertising / Business of Art and Design
• Lower Thirds (two samples: 1 line and a 2 line)
• Animated background (10-second loop)
• Transitions (Two samples @ 1-2 seconds each)

Specs: 

16 x 9    Hi Def 1920 x 1080    29.97 fps.   .Mov files     AE File Deliverables

Target Audience: 

Prospective Ringling students, general public, donors, prospective employers. 

Target Insight: 

Audience wants to relate to the students in the video- they want to see themselves as cool, up-and-coming art students who will accomplish their academic goals and be successful, while having fun.

Brand Character:

Fun, exciting, interesting, a little on the edge, in the loop, i.e., industry, campus, etc.

Tone/Style: 

Video will be energetic, fast-paced, 100% in the voice of the student and give a very real look at what each major is like through the eyes of the student. Will follow the student to classes, on-campus, interests, etc.